So here's the original and the new. Sorry I'm not going in depth, but it's a race to the finish! YAY!
So here's the original and the new. Sorry I'm not going in depth, but it's a race to the finish! YAY!
Jane, an advertising account executive, has put together a visual representation of all the brands that she interacts with on a typical Friday from dusk to dawn. Overwhelming!
]]>So I decided not to make it a magazine spread and just go for a one page ad (which would be more likely for a Measure ad) I fought with the colors FOREVER. I kept having problems with my skin tones and Lucy's fur. The highlight and shadows either had too much contrast or not enough. So.. I finally got in okay. Chris gave me the idea to apply the same elements to other documents sizes too. Like if it were to be an ad in a local newspaper.
1. Continue developing your creative material and posting it to your group blog.
2. Read through some of Ogilvy's CASE STUDIES
Through a group post to your group blog describe how you'll evaluate the success of your PS campaign. These are great examples of how an agency summarizes campaigns after they'd been deployed. By reading them, you'll understand the importance of a well-tuned Creative Brief.
3. View some campaigns produced by Ogilvy's CREATIVE STUDIO
They can be viewed by medium or by the type of client. Olgilvy's posted key elements from the campaigns as well as summaries. Learn from the masters!
4. Attend the Dreamweaver Workshop on Friday, May 23 workshop at 10 am in AC1392.
David will walk you through how to post your team's creative assets on our mhccim.com site. You can choose to work from the template that we'll provide or use your own web skillz to create a page that your team will use in your Creative Pitch.
5. Listen to the weekly Podcast (available on Saturdays)
6. Respond to the E-mailed weekly E-Journal prompt from your instructor.
7. Extra credit to students who attend Wednesday's screening of HELVETICA, a documentary film about the font. 4 pm, May 21 in AC1364. FREE POPCORN.
Here it is...
I finished the next three pages and worked on the colors. I also added a geometric texture/background. I think that the solid color was flat and it needs something, but I'm not sure if this is the right solution.
So, I’m finally at the point where I feel happy with the Cuckoo Juice revisions. I can finally put this aside and work on other projects. Although, I am open to small general changes to the peices, this general feel is what I’m sticking with.
And here are the new revised stationaries! These I am pretty happy with : ]