Project 1 - Before and After

Before
With my first project I wanted to do something simple to get the hang of this Vox thing. The first piece I'm going to fix up is this table card for Camas Farmer's Market in Camas, WA. I need to fix the time and I need to try out some color as someone suggested. Color was the only thing somebody suggested other then the time and more applications of Camas Farmer's Market material.

Camas Farmer's Market Before

After
After screwing around with this ad for far too many hours (I had only estimated an hour or two max for this and it went way over) I got it to end up looking a lot better in my opinion. I think it's more of what the client originally wanted. I took someones suggestion from class also and added a little more color.

Too bad I didn't have enough time to make it look like this originally.

Anyways, a list of changes I made and I would love your opinion on those changes are:

Background: I wanted it not to feel so flat. It had texture, but no depth at all. I wanted it to have it lighted in the middle to take your focus off  the bottom URL which has a green background.

Leaf: I amped the the colors a little to make it a little more vibrant.

URL: Added the green background and made the URL a little more legible. With it all lowercase I felt it was long and unfriendly. The green background gave me a headache because it always made the ad super bottom heavy. After playing with the main background, rounding the corners and making it fairly small I think I have it so that it doesn't make you drop your eyes right to the bottom. I actually had three different people look at it, by having the lid shut, opening it and watching their eyes and asking them what the first thing they read was. Thankfully, they said they read the headline and read down first.

Misc: Added a light shadow to all the copy to make it more legible and changed "5:00 - 9:00pm" to "5 - 9pm"

Camas Farmer's Market Table Card After

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